Summits - SBCC and C4D
Gathering in person to advance informed and engaged societies
Summits - SBCC and C4D
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Community participation is key to supporting quality in Gold Circle clinics (Communication Impact No. 11)

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Babalola, S., & Brown, J. (2001). Community participation is key to supporting quality in Gold
Circle clinics (Communication Impact No. 11). Baltimore, MD: Johns Hopkins Center for Communication Programs.

The GO (Gold Circle) campaign promotes quality family planning services, other reproductive health issues, and HIV/AIDS prevention in accredited clinics that take into consideration clients' expectations. Research by JHU/CCP in four countries indicates that for clients, a helpful smiling provider who takes care of their needs typifies quality. By pro-rooting quality, the GO campaign aimed to contribute to project objectives by increasing: 1) use of modern family planning methods, 2) clinic attendance at GO and family planning clinics, 3) favorable attitudes about family planning methods and providers, and 4) discussion by couples about family planning. The primary audience is urban or peri-urban women of reproductive age (20-49) living with a partner and at least one child. The secondary audience includes the women's partners and family members.