Gathering in person to advance informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Chipatala Cha Pa Foni (CCPF) Project

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Chipatala cha pa Foni (CCPF) or Health Center by Phone, is an mHealth project in Malawi originally designed to increase access to timely and appropriate maternal, neonatal, and child health information, advice and care. The project combined a free maternal, newborn, and child health (MNCH) case management hotline with personalised mobile messaging, to bring health information to rural women in southern Malawi. The call center has expanded to include access to information on all health topics, including, but not limited to, nutrition and PMTCT in addition to the existing MNCH information. Launched in 2011, the project is a collaboration between Concern Worldwide's Innovations for Maternal, Newborn, & Child Health Initiative and VillageReach.
Communication Strategies

Chipatala cha pa Foni (CCPF) was started to help reduce health facility workloads, save patients' time and transportation costs, and provide women with greater control and opportunity to interact with the health system without having to travel to a health facility. As a result, the approach increases access to critical antenatal and postnatal care information, as well as appropriate home and facility-based care for pregnant women and children.

Chipatala cha pa Foni is a hotline currently based at the Balaka District Hospital, but will be transitioning to Lilongwe, under the guidance of the Ministry of Health. Hotline staff are trained using Ministry of Health clinical-decision protocols and offer callers health information and encourage referrals. Mobile phone users can also enroll in a service providing automated and personalised tips and reminders for pregnant women, guardians of young children, and women of childbearing age. The mobile service sends reminders to clients' phones for ante-natal and post-natal care visits.

The project also includes a community outreach, education, and mobilisation component undertaken by various partners. In the original pilot areas, community volunteers mobilised users to ensure access to services for those without phones. They also conducted community outreach events to improve community understanding of the services and programmes. This included collaborating with and educating traditional leaders and other community influencers about the programme to encourage the use of the hotline.

Along with supporting family and home-based management of common health conditions in women and children, this pilot programme approach also "fosters more positive interactions with the formal health system. These are mediating factors in achieving the highest possible coverage of life-saving interventions for women, infants and children in Malawi."

The pilot project ran from 2011 to 2013. It has since been merged with local service provider Airtel's dial-a-doc service. As a result the programme has scaled up to 8 districts through partner organisations, expanded scope of service to all medical issues, and will expand nationally and be handed over to the Ministry of Health by the end of 2017.

Development Issues

Maternal, newborn, nutrition, and child health

Key Points

According to project reports an external evaluation showed that "Chipatala Cha Pa Foni increased the use of home-based and facility-based practices among women, including use of a bed net during pregnancy, attending the recommended four antenatal care (ANC) appointments, starting ANC during first trimester, giving birth in a facility, and receiving a post-natal checkup within 2 days of birth. Home-based practices for children, including exclusive breastfeeding until six months of age, use of bed nets, and use of oral rehydration salts to treat diarrhea also increased."

The Chipatala cha pa Foni project was developed after Innovations for MNCH ran a nationwide campaign, "Share an Idea, Save a Life". Over 6000 ideas were generated, CCPF one of them and was chosen for implementation.

Partners

Concern Worldwide, VillageReach, Grameen Foundation, Baobab Health Trust

Sources

Village Reach website, Health Market Innovations website, MAMA website , and Innovations website on February 25 2016, and "Chipatala Cha Pa Foni (CCPF) Health Center by Phone: Designing for Scale" PowerPoint Presentation which was presented at the International SBCC Summit 2016.