Gathering in person to advance informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Education data speak to communities in seven African Countries

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Summary:

Data Must Speak (DMS) is a multi-country initiative that unlocks data from national Education Management Information Systems. DMS aims to have data from different databases speak to each other, to decision makers and to communities. DMS is currently implemented in seven African countries. The DMS to communities' component seeks to act on the behavioural and social determinants to education. Demand-side barriers to education include negative parental attitudes, poor community understanding of the importance of education, violence against girls in schools, child labour, early pregnancies and child marriage, among others. Those barriers are exacerbated by the weak performance of schools and the education system, which results in the low perception of the added value of schooling. Supply-side barriers include lack of qualified teachers, low education budgets, insufficient educational resources, poor educational policies and inadequate facilities. DMS aims at using data and community engagement for (1) strengthening the social accountability of schools, and (2) for informing community dialogue and action on social and behavioural barriers to education. DMS has designed school report cards to be used at school and community level to inform participatory school improvement plans and performance monitoring, and to support community dialogue and collective action within and beyond schools. This initiative is an interesting entry point for SBCC in education, as it unlocks the potential of data to foster social accountability, to enrich community and societal dialogues on education and to encourage collective action for each child, especially vulnerable ones, to get a full education.

Background/Objectives

More than 250 million children of primary school age globally are unable to recognize basic letters and numbers. Families who engage with their childrens education encourage their children to spend more time learning and increase their motivation to learn. Still, barriers to these ideals exist, as teachers need support and recognition from communities to perform effectively, and families need guidance from teachers and school personnel to understand how to support their childrens learning. Recognizing the critical and often underutilized role of families and communities, ACR GCD sources and tests innovative approaches, often leveraging SBCC, to engage parents in childrens reading.

Description Of Intervention And/or Methods/Design

School-to-School International (STS) collaborated with each grantee to develop a robust research study design and advise on the sampling and research groups; conduct Early Grade Reading Assessments (EGRAs) at baseline and endline; and provide technical assistance on monitoring and evaluation, and fidelity of implementation activities. STS also conducted qualitative end-of-project interviews to explore lessons learned from project implementation, understand the impact on beneficiaries, and assess the potential scalability. Makhalidwe Athu - Distributed crowdsourced stories via SMS to parents phones with monthly trainings. Mundo de Libros - Fostering parental engagement through a website, Spanish reading materials and training workshops. Manos Unidas - Interactive corpus of sign language words, a smartphone app, and a literacy outreach program for deaf children and families Resources for the Blind - Training and technology for teachers to create books and support parents of students who are blind.

Results/Lessons Learned

Projects can find even greater impact when they engage not only with parents and caretakers but also utilize school resources to change students learning. Parents can be better partners in a change process when they receive support and training on specific skills that can help their childrens learning. Building responsive, nimble monitoring systems of parental engagement allowed projects to address any project implementation challenges and ensure change processes were targeted at the right level. Different models can be successful to positively impact students learning, one size does not fit all. Projects that were developed to address specific needs and community realities were most successful.

Discussion/Implications For The Field

These small, technology-focused projects demonstrate different examples of how best to engage parents in a change process to improve student learning. Parental engagement takes many different forms and requires significant resources and this presentation will provide informative lessons that can be applied to other projects attempting to positively change parental engagement.

Abstract submitted by:

Shelly Hartman Malecki - World Vision

Kristina Solum - School-to-School International (STS)

 

Source

Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: School-to-School International (STS)