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Effect of intervention on promotion of exclusive breast feeding
OBJECTIVE: A community-based intervention study was conducted in a Katchi Abadi (slum area) of Karachi with the objective of improving optimal breast feeding practices, including promotion of exclusive breast feeding and giving of colostrum to newborns.
METHODS: Sixty-seven mothers were registered in the intervention group and 53 in the control group. Health education to promote exclusive breast feeding was provided in the form of flip-charts, videos and photographs. Sixty-six percent mothers in the control group gave prelacteals as compared to 31% in the intervention group (P < .0001). Colostrum was given by 97% mothers in the intervention group and 3% in the control group.
RESULTS: Majority (94%) of intervention group mothers continued exclusive breast feeding till four months of age against 7% in the control group.
Conclusion: It was concluded that health education programmes in the antenatal period as well as after birth can promote exclusive breast feeding practices.











































