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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Effect of intervention on promotion of exclusive breast feeding

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Akram, D. S., M. Agboatwalla, et al. (1997). "Effect of intervention on promotion of exclusive breast feeding." J Pak Med Assoc 47(2): 46-48.

OBJECTIVE: A community-based intervention study was conducted in a Katchi Abadi (slum area) of Karachi with the objective of improving optimal breast feeding practices, including promotion of exclusive breast feeding and giving of colostrum to newborns.

METHODS: Sixty-seven mothers were registered in the intervention group and 53 in the control group. Health education to promote exclusive breast feeding was provided in the form of flip-charts, videos and photographs. Sixty-six percent mothers in the control group gave prelacteals as compared to 31% in the intervention group (P < .0001). Colostrum was given by 97% mothers in the intervention group and 3% in the control group.

RESULTS: Majority (94%) of intervention group mothers continued exclusive breast feeding till four months of age against 7% in the control group.

Conclusion: It was concluded that health education programmes in the antenatal period as well as after birth can promote exclusive breast feeding practices.