Summits - SBCC and C4D
Gathering in person to advance informed and engaged societies
Summits - SBCC and C4D
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Nutrition Promotion in Mali: Highlights of a Rural Integrated Nutrition Communication Program (1989–1995)

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Nutrition Promotion in Mali:Highlights of a Rural Integrated Nutrition Communication Program (1989–1995). Journal of Nutrition Education, 29(5), 274-280.

Abstract 

Between 1989 and 1995, the U.S. Agency for International Development funded the Nutrition Communication Project (NCP). NCP collaborated with the Government of Mali, UNICEF, and 10 nongovernmental organizations (NGOs) in a community-based program to improve women's and children's nutritional status. Increasing consumption of vitamin A-rich foods was stressed. Three southern regions of the country, with approximately 750,000 of Mali's 9 million people, were involved.Village-based health staff and volunteers were trained to use stories and drama to introduce new concepts and model desired behavior, as well as to negotiate individual behavior changes. This article focuses on the project's design and implementation, highlighting the qualitative data and processes used to develop the communication strategy. A final evaluation demonstrated that NCP was associated with positive changes in maternal diet and child feeding behaviors. NCP continues in Mali under the auspices of the government, UNICEF, and the NGO consortium.