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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Utilizing Alternative Platforms in SRHR Programming During the COVID-19 Pandemic in Zimbabwe: Grassroot Soccer SKILLZ Magazines

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco:

"In response to the COVID-19 pandemic, Grassroot Soccer (GRS) was forced to adapt regular sport-based group SRH programming for adolescents. GRS programming uses evidence-based health curricula known as 'SKILLZ' which uses soccer language and activities to convey key health messages. Trained young adult 'Coaches' from the community usually deliver SKILLZ interventions to groups of 20-25 adolescents at schools and other venues. Given the limited access that VYAs aged 10-14 have to mobile phones and networks in Zimbabwe, mobile phone-based programming was not an option to respond to COVID-19 restrictions. Instead, GRS developed a youth-friendly comic-book style SKILLZ Magazine to continue reaching VYAs with key SRH curriculum information and written activities. Coaches delivered magazines to adolescent participants individually at their homes, and visited each participant at least three times over three months to complete the intervention. Pre/post tests administered to 10% of participants showed greater overall improvement among magazine participants in 2020 and 2021 compared to in-person group participants in 2020. The cost per 'graduate' for SKILLZ Core Magazines was $5.92, comparable to that of regular interventions ($5.35). The 1:1 delivery of the magazine-based programming allowed more personal interactions between Coaches and participants, and parents reported discussing program topics with their children and other family members. The development of the SKILLZ Core Magazine not only allowed GRS to continue to reach participants during pandemic restrictions but gave adolescents an enduring resource to refer to as questions arise during their development."

Source

Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Grassroot Soccer