Draft - Summit Declaration - FOR YOUR REVIEW AND COMMENT!

I believe there needs to be explicit mention of the role of the media in the summit declaration: there was little reference during the summit itself to the media sector as an active stakeholder and partner in SBCC processes, or the potential for SBCC interventions to strengthen the media's capacity to play that role. Instead it was largely assumed to be simply a conduit or channel to deliver public health or other development-related outcomes.

The media sector is of course multi-faceted and increasingly the SBCC community is investing in digital/social media as well as working with traditional media platforms to target audiences:as such the relationship between media development and SBCC deserves further examination. This is vital not only to enrich and make more impactful and sustainable the campaigns and initiatives we heard so much about during the summit, but also to recognise the wider role of media in shaping and reinforcing the behaviours and norms which are the focus of our attentions, and in providing platforms for citizen engagement.

Dear Warren,

 
Many thanks to you and your co-organisers for last week’s excellent summit. I think the draft declaration is admirable and I am particularly pleased to see the commitment to amplifying the voice of people with disabilities. This was notable by its absence in the sessions I attended and led me to post a ‘strip’ on this in the ideas space in the exhibition hall last week.

 
I appreciate the challenges in developing a concise declaration and yet including everything that needs to be included. Experience shows that where gender equality is folded into inclusion or equality more generally, it often slips, and indeed the point was made in a number of sessions I attended that design and messaging often inadvertently reinforces gender stereotypes and norms. The declaration recognises the role SBCC has played in combating gender discrimination but it is not specifically mentioned in pledges to action. I would therefore urge the declaration team to include a specific commitment to gender-transformative SBCC – perhaps in the same point as amplifying the voice of children and people with disabilities.

 
Thanks again to all involved in last week’s extremely fruitful summit.

 
Best regards,
 
Rachel Marcus
Overseas Development Institute

Thank you for sending this through Warren (refers to Draft Declaration - Ed). I am in another meeting but will send the research agenda draft next week in case you want t to integrate it ?

Ben

Dear Warren

Thanks for sharing the statement, it is a powerful and inspiring declaration, I believe we need to add  though:

We will rigorously advocate among our peers the use of SBCC approach and tools, we will educate, train, coach and spread the knowledge about social and behavioral change communication to create a transformation within our immediate surroundings among our peers knowing that for any change to happen in the world we first and foremost need to be  that change as individuals and organizations
 
 
Regards
 
O

Thanks for sharing the draft declaration. It is well written.

On evidence of impact we may have to throw in a word or two to highlight on of the points raised by one of the speakers - evidence nurturing. In some areas SBCC and realted new approaches such as BE are just at their infancy. Promising methids should be encouraged and support to 'log' what is working and what is not.  

Dear Warren,

 
Kindly find in the draft below my little inputs highlighted in yellow (translated to bold and italic below in relevant text - Ed). Thank you so much.

 
Regards,

 
Ms Adeola Olunloyo
Communication for Development Specialist
UNICEF Nigeria

***

Building on the growing recognition that SBCC has won in recent years, we call on governments, donors, civil society organizations, the private sector and other stakeholders to institutionalise communication by:

* Integrating SBCC as a pillar in development planning and evidence generation;

* Developing and implementing SBCC strategies as part of national development plans and all efforts to achieve the SDGs;

* Recognizing that social change and shifting social norms requires long term commitment, attention to social determinants, dignity and respect for diversity; and

* Investing in SBCC across as well as within sectors, funding its core processes to enable full participation of target population in development.

Warren, all:

Terrific meeting you all in Bali - and this is a wonderful text for the declaration. I think its is very positive, emphatic and clear.

Emerging from a couple of the sessions on participatory evaluation at the Summit, though: Perhaps we could include something on that?

I suggest that we add to this section here:

" We are committed to rigorous analysis of what works and to turning our failures into lessons learned. We ensure our work is informed by evidence but are also willing to take the risks that go along with innovation."

By saying: "We also reaffirm our commitment to participatory processes of evaluation of SBCC, and to making communities active participants in the process of questioning, reviewing and reflecting on the process of social and behaviour change through communication." 

My two bits!

Warm regards

Ramakrishnan

Ideosync Media Combine
New Delhi, India

The Summit was extraordinary. But what I missed was mention of a role for universities in expanding knowledge about SBCC. I suggest the following as a part of the Declaration:

Recognizing that universities play a major role in building the world view of future government and NGO leaders, we support a movement  to build SBCC principles, experiences and research into university curricula that include community engagement for their students.  

I think the Alliance could address this as an early visible and constructive project. I'm willing to help.

Re: Summit Declaration

1) We must embrace advocacy by focusing our communcation strategies on those who create the social systems under which so many labor. This includes governments as well as NGOs and funders in the developed world.

2) We must pactice in light of participatory action research practices that create parity and reciprocity between SBCC practitioners and the populations with which we work.

3) If the great successes of edutainment which are the "coin of our realm" historically are an indicator, than one could say that the value of the outcome depends on the quality of the art. Therefore we must work harder to bring the best artists into our ranks and to help them see themselves as the culture-evolving agents of change that they can be. Art is really the backbone of what we do.

Greetings to everyone.

It was really a moment of unlearning,relearning ,learning and networking at the Summit.

Nice work (relates to Summit Declaration - Ed). I believe media alliance is key in shifting norms and changing behaviour for overall development .The sector drives home messages instantly to unheard voice and in turn amplify them.Whatever Instruments  of Communication  embraced must be based on the theory of change.

Monitoring and Evaluation should also be part of the all process.As Experts,we should just assume a Campaign or Advocacy work was successful.

Kudos to everyone!

Great Declaration!! The Summit was energizing!

Some comments:

Grateful for the growing recognition that SBCC has won in recent years, we call on governments, ...- Do we need to add academic institutions?

we are mindful of the dark side of trends that threaten rights to privacy - Is this too "Star Wars?" is negative trends or harmful trends less dramatic?

Academic institutinons may need more emphasis.

This seems very development focused but we need SBCC in humanitarian situations also. Besides the mention of Ebola, I feel we can have a sentence about this, as SBCC during disaster, outbreaks and emergency is truly life and death.

Great work everyone!

Lisa

Thanks for a very comprehensive document. I would like us to add the following:

In order to amplify marginalised voices, we must recognise innovations/initiatives that come from indigenous organisations from the  countries most affected by the problems we are trying to solve. We will do so by committing to advocate for greater resources to be spent on supporting them and to buiding the resilience of these indegenous organisations. We will always work as partners with local actors, mindful of our positionality and the privilege that we may have, particulalry as practitioners representing international organisations from the global North. We must ensure that communities speak on their own behalf and the playing field is equitable for them to do so.  

One thing that was clearly demonstrated in the presentations depicting EE  the need to create a voice that brings out the pain of the voiceless in line with climate change for example nature - wildlife, environment  ie water bodies, the air etc.   

One example that stood out  was a comment made by a community in I think it was  India where they asked the project team who were concerned about air pollution whether they want the community to mop the air. They also asked them why they are so worried about air yet they have no food to eat.

Can we include a comment on strengthening the relationship between SBCC and M&E and intergrate climate change effects in our SBCC messaging across the board.

regards

Lilian Kamanzi Mugisha
Communications & Fundraising Manager
Amref Health Africa in Uganda

Also from my side, warm words of recognition for a declaration well put together, addressing many of the issues covered in the very succesful summit.

While the fourth of four bullets in the final call for action does include the commitment to "... enable full participation of affected people in development", I found the general tone of the declaration to be about 'what we can do for you'. And while it was, indeed, a summit of enabling facilitators for communication processes in development, I should like to remind us of the understanding which I found in many sessions - not all - that real, lasting (sustainable) change happens when people identify, define and implement processes of change in their lives, themselves.

Together with my collegial recognition to the declaration drafters, I would recommend that you in your revision of the declaration are mindful of the inclusion of these important perspectives for *real, lasting social change*.

In the workshop on 'Community Radio as an SDG Accelerator' we for instance highlighted the power of people's own engagement in agendasetting and dialogue through active work with community radios - and SBCC colleagues shared many examples where community radio had amplified and accelerated change.

Hi All, well done for the good work which i found very useful to my assignment. I really appreciate the tremendous effort put in by individual members in terms of contribution. This is courtesy of the well coordinated effort of the leadership. Well done once again.

Dear all,

yes, the whole conference was just great and inspiring. Thank you for organizing it. The declaration is important and it will help our work.

I would very much like to use it as an advocacy and lobbying tool to use in my work and convince the donors and my national partners about the importance of adressing social and behavior change communication in all its complexity and not just as yet another "sensitization" campaign.

For this, it would help greatly to have the declaration officially translated in other languages than English, as at national level, we all work in the national language, which most of the time is not English, and decisions-makers in governmental agencies, as well as in civil society organizations, do not necessarily understand English.

I propose that the final document be translated at least in the 5 other official UN languages (Arabic, Mandarin, Spanish, French and Russian) and I would maybe add Portuguese as well as Swahili. I guess maybe some other languages from Asia would also be relevant, like for example (but not limited to) Indonese, the host country of the last conference.

For my daily work in Tunisia, Maghreb and in the Arabic world as a whole, having the declaration officially translated in French and Arabich would make a great diffrence.

Thanks

Dominique

I think this is a very comprehensive declaration coming out of the summit. My main comment centers around the fact that as practitioners, we often work in silos without enough commitment to sustain the community we work so hard to build every two years at these summits. So what happens is we sometimes seem to work almost in competition with each other, rather than in collaboration- and there are many reasons for that which this isn't the place to go into. But I think there should be more of a commitment toward working together to strengthen our capacity to build upon, support and continuously learn from one another's efforts and work so that we can make more of a joint effort to maximize sustainable social and behaviour change impacts in the communities and regions where we work. 

Similarly (in terms of capacity strengthening), we need to be more committed as a field to supporting an environment for the next generation of practitioners and to making the field more inclusive to contemporary creators. Someone had earlier commented about the need to involve academic institutions and I definitely see the need for us to commit to consciously building the capacity of future and upcoming practitioners in the field.

On a separate note, I want to also agree with the point about how we plan to engage with contemporary media that was brought forward by Nicola and further expanded by Rita. I think to an extent some of the concerns about that have been addressed by the pledges talking about ethics and misinformation as well as issues of privacy and transparency, but being that many practititioners are working in a contemporary media space, I agree that we should have a point that explicity outlines the role of media and our relationship with it as practitioners. 

Well done to everyone who put this draft together!

Thanks for a great conference - really enjoyed it and learn't alot.

I strongly support the view that we should apply our own tools externally to share our work most effectively. As a content developer and producer myself - I believe that we need to understand more about what makes effective and engaging content - the quality of what is produced is essential and this needs analysis, research and learning.

Catheirne McCarthy - CEO Medical Aid Films 

Sorry I was unable to make it to the Conference this year.

I think the draft declaration reads very well. Great job all involved there in Bali.

One suggested addition, after

• Investing in SBCC across as well as within sectors, funding its core processes to enable
full participation of affected people in development.

• Resourcing and Including SBCC interventions in all humanitarian and development programme responses, as a cross-cutting issue, targeting the extreme poor and most vulnerable.

 
Ireland’s SDG Plan 2018-2020 released last week  includes a reference to IEC and Behaviour change (page 101, under Goal 12).

Best regards, Breda
 
 

______________________________________________________________________________________         
Breda Gahan, RGN, RM, MPH | Global Health & HIV and AIDS Programme Adviser  | Concern Worldwide

Hello,

i concur with the entire write up for the declaration. All has been captured.

Thanks

Kind regards.
 
Catherine Nabbumba
Brands Officer – Social Marketing
Uganda Health Marketing Group Ltd

Full concurrence. Well articulated. Thank you.  Mary

Hi Warren,

My comment is simply that the statement is too long and too articulated until to lose the essential message. Please try to be more concise.

Regards

Natalia

PS Waiting for an answer for Florence 2020

Dear Warren

It was my pleasure to share space and dialogue with you and all colleagues during the Summit. 

I agree with all statement and recognize the advance on human centered principles of our mission, as well as the complexities of dealing with social and behavioral dynamics. 

Few comments, for your perusal (as it may be implied already):

• This 'back to principles' shift and tunning may start in our own development organizations, from management to field programming and implementation. 

• Often, social issues become 'delicate' to manage in certain contexts. Tackle structural barriers to human development needs different roles from civil society to public services to international cooperation. Attention on new generations driving and embracing social change is needed (SDGs are around the corner).

• Embrace complexity, community drive and particular contexts implies to accept outcomes will not always be as 'we' expect.

• the contexts of humanitarian and development programming should also continue merging, as resilience is built in relationship of communities, governments and partners. 

• Inclusion of communities and countries not yet into connectivity or mainstream media with the consideration of their need to be part of it, and how. As showed by Kiribati presentation. 

• Finally, there are other fields that are not traditionally included in this extended partnership of practitioners. Urban development is key for sustainability, and most of our work happens increasingly in cities or under rapid urbanization trends. As medellin showed, cities are as alive as the representatives relate properly with people demand and sometimes not evident potential to drive development, reduce waste, and nourish next generation of citizens.  

With Regards, 

Ivan Amezquita

C4D Specialist

Dear Warren and Colleagues.

I agree with the statement and join the movement to advocate for it. 

Few comments: 

• Start from home: Change and shifts needs to be embraced inside of our organization and institutions, from management to field programming. Institutions can be another context (including donors, government sectors, academia, CBOs) to mainstream the SBCC principles and contribute as a sustainability factor. The statement do not mention mechanisms and systems where dialogue at community level can become social accountability, and voices can be counted for change.

• Takes 2 to Tango: Beyond dialogue, access to innovations can have pro's and con's. Appropriate inclusion of 'not yet connected' communities imply the recognition of predominant human-to-human interaction and relationship as the prime strategy. Critical capacities to deal with new 'media' needs to be part of curricula, the right to say NO, and I DON'T NEED IT. 

• Pass the ball: Open game and share with other sectors and parts of the machinery of development not traditionally engaged. For example: a) Government Emergencies mechanisms engaged with sectors on building RESILIENCE with communities and public services (including children and vulnerable); b) Urban planners and managers, as cities are living beings composed by individuals and groups as cells and organs... all is connected in nature, and cities are increasingly part of human nature; c) Academy and youth networks: Countries and societies with no intrinsic expertise in SBCC shoud consider to build those capacities, as we pass the ball to them, and not merely consulting few steps of our process... people should do their own, and make the goal on the SDGs for a start. 

Best regards, 

Ivan Amezquita

C4D Specialist

Dear Warren

Thank you for forwarding the Declaration. Congratulations to you and your team for capturing the essence of the Summit in the Declaration!

I believe my comments are likely captured by other participants:

1. Amplifying the voice of the voiceless especially those affected and living with different conditions
2. Aspects of equity and sustainability were highlighted in the Summit and should be central in the Declaration.
3. Role of SBCC in new disease outbreaks included in the Declaration. SBCC will play a central role in prevention and control of non-communicable diseases predicted to have a major impact on global development especially in low and middle-income countries and now included as part of the global development agenda (SDGs)

Well done to the team for enjoyable and educative Summit!

kind regards

Catherine

Dear Warren,

Please find attached (download paper at this link - Ed) the research agenda that participants worked on Friday the 20th, at the SBCC conference in Bali. We would be very happy to see this integrated in the declaration, obviously in a shorter format. Gillian and I facilitated this session together, but I drafted this (so any issues with language are on me).

Best

Ben and Gillian

--

Ben Cislaghi, PhD, FHEA
Assistant Professor in Social Norms
Module Organiser for Ethics, Public Health and Human Rights
London School of Hygiene and Tropical Medicine

Thank you for this draft. As mentioned earlier, the audience for this declaration determines the tone. If this is both an internal and external document, I think we can be more assertive and secure in declaring ".Social and behavior change communication – including entertainment education ARE critical in addressing the SDGs. Evidence shows that SBCC has been fundamental in meeting humanity's most pressing challenges – from HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change to access to justice."

Thank yoiu--Gina Margillo, Senior Program Officer, Planned Parenthood Global

Dear Warren,

The  document seems a little  all over the place. We need to be clear who is the document/ deceleration for? What is the objective behind this deceleration.

The current deceleration has two parts:

1) the foundation of SBCC - these points can be added - SBCC amplifies the most marginalised voices and can support in ensuring that no one is left behind. SBCC embraces local arts, cutlrural forms of expression and context to talk about very local issues in the language which people understand.

2) what can others (Who? I am not sure as the list of stakeholder is long) do to promote SBCC. The focus is not very clear.

3) we definitely need more diversity in terms of gender, race, colour and sectors in the summit - while there was a conscious decision to not focus just on health, topics on health outnumbered all others.

4) Amplifying marginalised voices and having them there.

Thanks and we had a big learning summit,

Warmly

Sohini

I love the summary as it captures a lot of my highlights and more.

Suggestions;

1. We need to be sure it addresses and embraces young poeple and their concerns around SBC programming.

2. In our different countries, we have varied SBC experiences with the different stakeholders we work with: government, private sector, CSOs, academia etc. It would be great if we could establish this and possibly include a statement that recognizes these unique peculiarities and how these can be seen more from a position of strength than a disadvantage. This then buttresses that fcat that SBCC is an evoling and dynamic space. I was particularly inspired about how the government in some countries are spearheading life transforming changes that impact lives

3. We ought to higlight media's role more. Rita's comments have succinctly captured my views on media's role. 

Well done team!

merci, pouvez vous me l'envoyez en français

DIAPA T. Edouard
Président AZET,
PCA COCOFA, CORAB, Plateforme