Summits - SBCC and C4D
Gathering in person to advance informed and engaged societies
Summits - SBCC and C4D
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Adapting High-Quality Illustrations from the IYCF Digital Image Bank - No Art Skills Necessary!

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Abstract for a Skills-Building Workshop from the 2022 International SBCC Summit in Morocco: 

"High-quality images are an essential component of SBC communication. However, limited time and funds often create programmatic barriers to developing these high-quality visual images. When we siphon our carefully crafted key messages through hastily developed images, we do a disservice to our work and our intended audiences. The UNICEF/USAID Advancing Nutrition Infant and Young Child Feeding (IYCF) Digital Image Bank aims to fill this gap in SBC communication with a set of resources for accessing, adapting, and developing high-quality images for nutrition. Images on the IYCF Digital Image Bank are in files that are incredibly information-rich and primed for adaptation. While thousands have used the IYCF Digital Image Bank, user feedback indicates that adaptation of images is still low. This session aims to show participants the possibilities of using these fully featured images for IYCF and nutrition programming.

In this session, participants were led through a series of tutorials exploring images from the IYCF Digital Image Bank and made light revisions. No artistic experience necessary! The tutorials gave participants a peek into the possibilities of adapting IYCF Digital Image Bank image files for use in their program's local context. Armed with the IYCF Digital Image Bank, and the knowledge from this session, participants were made ready to collaborate with digital artists for high-quality SBC visual communication."

NB from 2024: 
The objectives from this session were developed into a video showcase titled: Making the Most of the IYCF Digital Image Bank. This video showcase can be found in the resources tab of the IYCF Digital Image Bank.

The IYCF Digital Image Bank continues to grow, and now includes images from the updated UNICEF C-IYCF Counselling Package, which was published in April 2024.

For questions about the current Image Bank website, please contact John Nicholson.  For questions about image adaptation, connect with Andrew Cunningham. 

Source

Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation, and email sent from Andrew Cunningham to The Communication Initiative on November 15 2024. Image credit: IYCF Digital Image Bank. We would like to acknowledge UNICEF for use of this image accessed from the UNICEF IYCF Image Bank (iycfimagebank.org). Commercial use, redistribution, or selling of these images and materials is prohibited.