Summits - SBCC and C4D
Gathering in person to advance informed and engaged societies
Summits - SBCC and C4D
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Designing Effective Health Communications: A Meta-Analysis

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Keller, P. A., & Lehman, D. R. (2008). Designing Effective Health Communications: A Meta-Analysis. American Marketing Association, 27(2), 117-130.

A meta-analysis of health communications examines the influence of 22 tactics and six individual characteristics on intentions to comply with health recommendations. The analysis indicates that message tactics have a significant influence on intentions toward health-related recommendations even after the authors account for individual differences. In addition, the authors examine when message tactics interact with individual characteristics to determine intentions. The results, which are based on 60 studies involving nearly 22,500 participants, show that there is significant opportunity to tailor health communications more efficiently to different market segments.