Summits - SBCC and C4D
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Summits - SBCC and C4D
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Improving family planning use and quality of services in Nepal through the entertainment education strategy (Field Report No. 12).

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Storey, D., & Boulay, M. (2000). Improving family planning use and quality of services in Nepal
through the entertainment education strategy (Field Report No. 12).  Baltimore, MD: The Johns Hopkins School of Public Health, Population Communication Services.


This report presents results from a comprehensive research-based integrated intervention that aimed to improve family planning service use and delivery in Nepal. It documents one of the best examples to date of a "push-pull" strategy of family health promotion, in which two different yet closely linked audiences in the health services system--clients and providers were addressed simultaneously. The project has been extended twice, due in part to the comprehensively evaluated and documented impact of this project and is in its fifth year of operation. His Majesty's Government of Nepal outlined specific family planning and population goals in its Eighth Five-Year Plan (1992- 1997). In 199 1, the Nepal Fertility, Family Planning, and Health Survey carried out by the MOH revealed that there was a significant population with unmet need for reproductive health and family planning information and services. Unmet need describes the condition of women of reproductive age who say they want to delay or limit childbirth but are not using contraception.