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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Tutorial videos are as effective as in-person training for improving community volunteers' knowledge for implementing emotional demonstrations on breastfeeding practices

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Summary:

Since 2018, Global Alliance for Improved Nutrition supports the Government of Indonesia in scaling-up the implementation of emotional demonstrations (emo-demo) to improve breastfeeding and complementary feeding practices. Emo-demos are short, interactive sessions which intend to create habits by triggering association of drivers, emotions, or interests with specific behaviours. Emo-demos intend to reach 448,000 caregivers by 2021; however, in-person trainings of health volunteers (cadres) in charge of their implementation are costly and limit scale-up. The objective of this study is to compare the effectiveness of tutorial videos vs in-persons training in improving knowledge of cadres on breastfeeding emo-demos. GAIN developed 5-minute tutorial videos; each explaining how to implement a specific emo-demo. We then defined 4 different training groups: G1 viewed tutorial videos once; G2 twice and G3 thrice. G4 received an in-person training with practice sessions and were not exposed to any videos. All groups received the same printed materials. We found that cadres who watched the tutorial videos twice or thrice (G2,G3) had significantly higher knowledge on all 3 emo-demos than those who participated in the in-person training (G4). In addition, cadres who received training by watching tutorials 2 or 3 times (G2 and G3) had consistently higher knowledge on all emo-demos compared to those who watched the tutorials once. In contexts where technological resources and skills have been assessed and are available, virtual trainings can be an effective way of improving knowledge of health volunteers.

Background/Objectives:

Since 2018, Global Alliance for Improved Nutrition supports Government of Indonesia in scaling up implementation of emotional demonstrations (emo-demo) to improve breastfeeding and complementary feeding practices. Emo-demos are short, interactive sessions aiming to create habits by triggering association of drivers, emotions, or interests with specific behaviours. Community volunteers (cadres) conduct these sessions during growth monitoring sessions. Emo-demos intend to reach 448,000 caregivers by 2021; however, in-person trainings are costly and limit scale-up. This study aims to compare the effectiveness of tutorial videos vs in-persons training in improving knowledge of cadres on breastfeeding emo-demos.

Description of Intervention and/or Methods/Design:

GAIN developed eleven 5-minute tutorial videos; each explaining how to implement a specific emo-demo. We then defined 4 different training groups: G1 viewed the tutorial videos once; G2 twice and G3 thrice. G4 received a one-day, in-person training with practice sessions and were not exposed to any videos. All groups received the same printed materials. We conducted post-tests to assess cadre's knowledge on 3 breastfeeding emo-demos for each group. Each post-test had 10 question about process of conducting the emo-demo and the key messages to promote during each session, with total knowledge score ranging from to 10. Kruskal Wallis and Mann-Whitney U tests were conducted to examine difference on cadre's knowledge related to all 3 emo-demos among the 4 training groups. In addition, we examined if there were differences in knowledge related to frequency of tutorial views (G1-G3).

Results/Lessons Learned:

Cadres who watched the tutorial videos twice or thrice (G2,G3) had significantly higher knowledge on all 3 emo-demos than those who participated in the in-person training (G4) (8.51 1.31 for G2, 8.60 1.37 for G3 vs 8.31 1.30 for G4, p< 0.002). Cadres who watched the videos once had similar knowledge to those who attended the in-person training (8.27 1.57 vs 8.31 1.30, p=0.514). When examining whether there were differences in knowledge by frequency of views (G1 vs G2 vs G3), we found that cadres who received training by watching tutorials 2 or 3 times (G2 and G3) had consistently higher knowledge on all emo-demos compared to those who watched the tutorials once (G1) (p< 0.016).

Discussion/Implications for the Field:

Tutorial videos are as effective as in-person training for improving cadres' knowledge on breastfeeding emo-demos. Despite being preliminary, un-adjusted results, these are promising for the adoption and use of virtual or blended training methods for the scale-up of emo-demos in Indonesia. Next steps will be to conduct adjusted analysis and explore the effects of the different training modalities on skills for implementing the emo-demos. In contexts where technological resources and skills have been assessed and are available, virtual trainings can be an effective way of improving knowledge of health volunteers.

Abstract submitted by:

Agnes Mallipu - The Global Alliance for Improved Nutrition (GAIN)
Ardhiani Dyah Priamsari - GAIN
Nindya Putri Pamungkas - GAIN
Vitria Dewi - GAIN
Wendy Gonzalez - GAIN
 

Source

Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: GAIN