Business as Usual or Business Unusual: Has SBC Methods Integration Led to Radical Insights, Ideas and Innovations?
Summary:
The field of social and behavior change communication (SBCC) is constantly evolving. From its roots in, Information, Education and Communication (IEC) to its transition to behavior change communication (BCC) and subsequent expansion to SBCC, the latest version, social and behavior change (SBC), aims to integrate multiple fields of study. Rather than limiting the field to communication-focused solutions alone, the integration of SBCC, design thinking, behavioral economics and other relevant disciplines is thought to result in deep new insights and groundbreaking solutions that wouldn't have otherwise been achieved by any one approach alone. Is this, in fact, the case? Are we getting to unique discoveries and radical innovation through SBC methods integration? What makes an insight new, and an innovation radical? What evidence do we have, if any, that the whole is greater than the sum of its parts? This Blue Sky Session will bring together some of the greatest minds behind SBC methods integration to kickstart a provocative discussion. Moderated by USAID's Center for Innovation and Impact, speakers will hail from IDEO.org, Pact, Sonder Design, ThinkPlace, and the Vihara Innovation Network. Panelists will offer their varying perspectives on these highly debatable questions, then invite participants to share their thoughts and experience with SBC methods integration.
Discussion/Implications for the Field:
These pioneers in the rapidly emerging field of SBC methods integration will raise, attempt to answer, and throw back to the audience some of the most difficult questions facing practitioners today. This rubbing of minds and open, honest look at the issues many have been wrestling with both philosophically and practically will help to question our assumptions around SBC methods integration, yield new insights, and advance the thinking in the field.
Abstract submitted by:
Jennifer Orkis - Johns Hopkins Center for Communication Programs
Chris Larkin - IDEO.org
Divya Datta - Vihara Innovation Network
Rohan Doherty - ThinkPlace
Damaris Rodriguez - Sonder Design
Michelle Risinger - Pact
The field of social and behavior change communication (SBCC) is constantly evolving. From its roots in, Information, Education and Communication (IEC) to its transition to behavior change communication (BCC) and subsequent expansion to SBCC, the latest version, social and behavior change (SBC), aims to integrate multiple fields of study. Rather than limiting the field to communication-focused solutions alone, the integration of SBCC, design thinking, behavioral economics and other relevant disciplines is thought to result in deep new insights and groundbreaking solutions that wouldn't have otherwise been achieved by any one approach alone. Is this, in fact, the case? Are we getting to unique discoveries and radical innovation through SBC methods integration? What makes an insight new, and an innovation radical? What evidence do we have, if any, that the whole is greater than the sum of its parts? This Blue Sky Session will bring together some of the greatest minds behind SBC methods integration to kickstart a provocative discussion. Moderated by USAID's Center for Innovation and Impact, speakers will hail from IDEO.org, Pact, Sonder Design, ThinkPlace, and the Vihara Innovation Network. Panelists will offer their varying perspectives on these highly debatable questions, then invite participants to share their thoughts and experience with SBC methods integration.
Discussion/Implications for the Field:
These pioneers in the rapidly emerging field of SBC methods integration will raise, attempt to answer, and throw back to the audience some of the most difficult questions facing practitioners today. This rubbing of minds and open, honest look at the issues many have been wrestling with both philosophically and practically will help to question our assumptions around SBC methods integration, yield new insights, and advance the thinking in the field.
Abstract submitted by:
Jennifer Orkis - Johns Hopkins Center for Communication Programs
Chris Larkin - IDEO.org
Divya Datta - Vihara Innovation Network
Rohan Doherty - ThinkPlace
Damaris Rodriguez - Sonder Design
Michelle Risinger - Pact
Source
Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: IDEO.org