Leveraging What Works. Beyond Idea Generation, Idea Adaptation.

Abstract for a Skills-Building Workshop from the 2022 International SBCC Summit in Morocco: 

"Despite the success of implementing co-design approaches in SBC, there is an innate opportunity that hasn't been yet exploited during the ideation step of a Human-Centered Design process. The idea generation step in the process is where teams practice divergent thinking to think widely and openly about design possibilities. Over the past years, many international development projects have worked with HCD in tackling SBC in health-related challenges. During a multitude of ideation sessions, a wide set of ideas have been generated, some of them, the most interesting and the ones that had the greatest potential of impact were transformed into prototypes and tested with users. After they were tested, some of the prototypes were discarded and only the desirable ones made it for further refinement, testing and only few ones were implemented. This iterative process de-risks the implementation by ensuring that the user validates the intervention before it is scaled-up.Imagine this process taking place in multiple countries, for the same health area and same key populations for many years. Why do we keep generating ideas from scratch if there's potential of adapting successful interventions to ensure the local relevance in different contexts? During this skills-building session, we'll explore a set of methodologies to learn how to strengthen and re-frame ideas, problems, or opportunities in relation to different contexts, social norms, religious preferences, access to resources, etc."